Nike Plans Job Cuts, Global Operations Overhaul Amid Weak Sales Outlook/b]
https://www.theepochtimes.com/business/nike-plans-job-cuts-global-operations-overhaul-amid-weak-sales-outlook-6098789?utm_source=partner&utm_campaign=BonginoReport&src_src=partner&src_cmp=BonginoReport
Schadenboner alert!!! Schadenboner alert!!! Nike lost me when they backed Kaep's tantrum. I finished using the Nikes I had (which needed after-market insoles to prevent plantar fasciitis, my purchase mistake) and switched to Hoka or the New Balance "Fresh Foam" series. Meanwhile Nike kept making socio-political "statements" - e.g Dylan Mulvaney, who AFAIK is nothing athletic - that alienated existing and potential customers of differing socio-political views ... like me. Nike makes good running and trail shoes; so do Hoka, Brooks, Saucony, New Balance, Salomon, Mizuno, Adidas, Puma, On, Under Armor, ......
The past two Saturdays I did a 5K benefiting a local JC, and a (5k &) 10K benefiting a local city's parks and recreation department. Different types of running event attract runners of varying abilities and habits. Trail runs, especially hilly ones, attract competitive runners and those who do such events frequently. Community events like these two attract a wide range of participants - supporters of ______, teens and younger, gran & gramps, competitive & casual runners. So, a wide variety of tastes in equipment, from on-sale-at-Kohl's to running store top-end.
Being a bit geekasoid, I noticed how frequently I saw which shoe brands. Most frequent were Hoka, Brooks, ASICS, Adidas, and New Balance. Least were Saucony and On, with Nike being a bit more popular than those two brands.
Whatever Nike is doing wrong or poorly, Hoka, Brooks, and ASICS are not household-familiar brand names, but they are getting their "message" to runners, from competitive to casual, and their shoes are NOT cheap (price or quality). Hoka also seems to have gotten visibility more widely with people who want or need REALLY comfortable shoes. Nike's socio-political antics have probably cost Nike some customers, but I think Nike had a broader lack of focus, probably with laziness frosting.