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Mon Jan 12, 2015, 10:02 AM edhopper (11,941 posts) [youtube]http://www.youtube.com/watch?v=93KTpF9JDWo&feature=player_embedded[/youtube]This McDonald's commercial offends me They played it a lot during Football yesterday. McDonald's sticking themselves into national tragedies, as if their sign is some kind of beacon of hope just turned my stomach. I know they were going for the "We are America" vibe, no you are crappy food that makes people unhealthy and fat. And your not a church, so the God stuff is nauseating. (I know, what's the big deal, just a stupid commercial, but hey, sometimes you see something that just makes you vent, glad DU is here for that)
Response to earthside (Reply #1)Mon Jan 12, 2015, 12:05 PM Atman (28,322 posts) 37. Kind of like when Walmart realized the gig was up.They couldn't advertise their low prices anymore, because service had become horrible, shelves were going bare, and many of the prices weren't any better than Target or any other major retailer. So they switched to the touchy-feely ads about all the wonderful things they do for America. This is a "jump the shark" kind of ad a company does when they don't have anything positive to say about their actual product.
Taking marketing advise from the DUmmies is like buying Life Insurance from Jack Kevorkian.
Response to earthside (Reply #1)Mon Jan 12, 2015, 12:05 PM Atman (28,322 posts)37. Kind of like when Walmart realized the gig was up.They couldn't advertise their low prices anymore, because service had become horrible, shelves were going bare, and many of the prices weren't any better than Target or any other major retailer. So they switched to the touchy-feely ads about all the wonderful things they do for America. This is a "jump the shark" kind of ad a company does when they don't have anything positive to say about their actual product.
This McDonald's commercial offends me
Response to edhopper (Original post)Mon Jan 12, 2015, 03:02 PMStar Member herding cats (1,754 posts) 70. Other than the tumblr link and music, I'm not seeing this as reaching out to millennialsThe content is more boomer and to a lesser extent gen-x fodder with that suburban Americana feel. They're still not getting the demographic they're supposed to be rebranding to try and reach. I can see what they were trying to do, but they didn't quite hit it on the head. Like their food, it was a recognizable attempt at what it was supposed to be, but it seemed a bit off and wasn't very satisfying. I'm not offended by it, just unenthusiastic.
This is funny because the DUmmies always accuse conservatives about getting pissed off at those commercials showing multi-ethnic families. The truth is we don't notice them until they tell us we are outraged by them and then we go "meh".
I don't see the problem. As far as I can tell many of these were from local communities. Franchises are small businesses connected to the place they live, especially if it's a small town.Cindie
edhopperThis McDonald's commercial offends me
The lib's advice on marketing is about as effective as the advice libs give to conservatives.
Really?