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The second outing of CBS' Thursday Night Football was bound to be smaller than last week — especially when the Tampa Bay Buccaneers entered the fourth quarter without having put any points on the board. Though the team did manage two scoring drives to avoid a shutout against the Atlanta Falcons, 14-56, many viewers had clearly turned the dial.Preliminary ratings are down 40 percent from last week, with CBS and the NFL Net averaging a 3.3 rating among adults 18-49 in fast national returns. Last week's game, which averaged an early 5.5 rating, went up to a 7.5 in the key demo once time zone adjustments were made. Interest in the matchup was clearly already low, as pre-game coverage was also down 34 percent from comparable preliminary numbers last week. That coverage did take on the ongoing public debate over domestic abuse among NFL players and the league's handling of it.
I never turned it on when I happened upon the score at 28-0.The Kansas State/Auburn game was much more competitive and compelling, as were several pennant race baseball games I was interested in that night.