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According to the full page ad taken out to announce its arrival, the sliced loaf was “the greatest forward step in the baking industry since bread was wrappedâ€. On July 6, 1928, in the small US town of Chillicothe, Missouri, the local newspaper broke the story on the front - and carried the advertisement on the back - of its eight page edition. From the following morning the Chillicothe Baking Company would be selling pre-sliced bread at quality grocers in the area, thanks to a powerful multi-bladed machine called the Rohwedder Bread Slicer. ... As The Constitution-Tribune explained at the time: “This machine gently but rapidly pushes the loaf through a series of alternating blades which slice the entire loaf simultaneously. “There is no crumbling and no crushing of the loaf and the result is such that the housewife can well experience a thrill of pleasure when she first sees a loaf of this bread with each slice the exact counterpart of its fellows.†...