Here is the Free beacon article on which the
OP article is based. I didn't see Mooch-chelle mentioned, but ...
USDA Suggests Changes to Grocery Stores to ‘Nudge’ Consumers to Eat Healthyfreebeacon.com
BY: Elizabeth Harrington
July 15, 2014 11:43 am
The U.S. Department of Agriculture (USDA) is suggesting major changes to grocery stores to “nudge†Americans to purchase healthier foods when they shop.
The agency commissioned an “expert panel†to make recommendations on how to guide the more than 47 million Americans on food stamps into spending their benefits on fruits and vegetables.
The group released an 80-page report this month presenting their ideas, which include talking shopping carts and a marketing strategy for grocery chains that would feature better store lighting for healthier items.
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Initial suggestions from the USDA on how to alter the grocery environment include stores offering “SNAP-Ed cooking classes†and consultations with dieticians.
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Another idea included a point-based system where food stamp recipients could receive movie tickets in exchange for healthy food purchases. Grocery store staff could also be used as “ambassadors†for the USDA’s agenda.
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The cart would be color-coded, physically divided, and have a system installed so that when the shopping cart reaches its healthy “threshold†it would congratulate the customer.
“The algorithm would group the purchases to classify them using the MyPlate designations and to provide consumers with a message of support or encouragement (e.g., “You achieved a MyCart healthy shopping basket!â€),†the report said.
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The report estimated that implementing the new carts would cost roughly $30,000 for every store. ... For instance, Safeway, Inc. would need to spend $40.05 million to introduce the carts at its 1,335 stores in the U.S.
Good Lord, the nanny-state themes in this are mind-boggling! For example:
* Bureaucrat elitists think consumers are so stupid that they think Fritos and pork rinds are healthy and nutritious, therefore the government must educate them! With OPM, of course!
* Grocery stores are to have nutritionists and counselors? In what space (i.e. in product shelf space or product storage space?)? Paid for by whose $$?
* Grocery stores must replace
all their carts (do you think the government would tolerate one set of carts for EBT Card customers and another set of carts for customers paying for their groceries with $$ they earned?!) with $30K-per-store (a gross under-estimate, since decent-sized and large stores probably have a couple hundred or more carts; do the math ... ($30K) / (200 carts) = $150/cart ...
regular wire or molded plastic carts cost about that much, without the weighing and counting sensors and computer the USDA imagines), high-maintenance-cost, monstrosities (putting it nicely, some consumers are morons when it comes to how roughly they treat stores' equipment, and then there's accidental spills, children's droolings and ..., and carts would be left outside, exposed to all manner of weather)? Paid for by the stores, of course?!
* This nanny-statist bureaucratic wet-dream-nightmare reeks of state-coerced OPM!
* And people will still get their Fritos, bean dip, beer and Coca Cola, so what next?
Not allowing people to buy what they want to buy?!Calling this nanny-state elitist scheme hare-brained would be a gross insult to hares!