It's a pretty silly site, true.
It even looks like a Playskool toy.
When I've been there--yes, I'm registered and have posted--I feel as if I'm sitting on a little-kid chair connected to a desk-top made of a green chalkboard.
I don't think Skins and the elusive enigmatic Elad are serious about this new site; I suspect there's an ulterior motive behind it, and as long as it flimflams the primitives, it's all good.