http://www.democraticunderground.com/10024371115Oh my.
I suspect the redqueen primitive wants to get into Atman's pants.
<<<doesn't need to be Sigmund Freud to figure that out.
Atman (27,165 posts) Wed Jan 22, 2014, 09:54 AM
I'm not generally in favor of "banning" stuff, but maybe Carl's Jr. went a bit too far (maybe NSFW)
This ad was supposedly Carl's Jr. entry into the Super Bowl ad blitz. It sure is something to look at, but the tv people banned it for being too "hot." I think "hot" was the point. Maybe a little selective editing would tone it down a bit, but it does seem a bit overly sexual for selling a stupid panty melt. Er, patty melt.
after which a youtube thingamajig
Lots and lots of primitive comments, but never mind that, until:
redqueen (104,994 posts) Wed Jan 22, 2014, 02:37 PM
45. What an excellent display of male privilege.
You get to sit there and be entertained by the image of an objectified woman. A woman turned into a sex object to hawk burgers.
You get to have a laugh at your wife's negative reaction to your enjoying the displaying of caricaturized sexuality.
You get to chuckle at your own kids being conditioned. A daughter learns how acceptable it is that women's bodies and sexuality are caricatured and commodified. I'm sure that's a pleasant lesson. A son learns that this is just one manifestation of the many forms of male privilege that he inherits and can enjoy, if he wants.
Yes, let's all have a good chuckle at how amusing the issues of sexual objectification, dehumanization, indoctrination, and male privilege are.
Certainly wouldn't expect this to be taken seriously here. Oh, no.
redqueen (104,994 posts) Wed Jan 22, 2014, 10:16 AM
16. The fact that people enjoy this objectifying bullshit makes me sick.
The fact that some are comfortable sharing their appreciation for it on DU is both disappointing and revealing.
redqueen (104,994 posts) Wed Jan 22, 2014, 02:30 PM
43. Yep, women make up the majority of health conscious shoppers.
There's an ad with a guy similar to this too. Not a sexy guy depicting a cartoon version of male sexuality, but an average looking guy, talking sexy to a burger in some Wendy's ads.
Are there any ads with hot-n-sexxxy, speedo-clad men writhing around?
Atman (27,165 posts) Wed Jan 22, 2014, 02:42 PM
46. "Are there any ads with hot-n-sexxxy, speedo-clad men writhing around?" Why, yes, actually...
after which another one of those irritating youtube thingamajigs
redqueen (104,994 posts) Wed Jan 22, 2014, 02:51 PM
48. A 20+ year old SNL skit?
The best parody ad ever, but you don't see real commercials like that. There are a few cutesy commercials using men now which are nowhere near as bad as the ad in the OP, and even in this skit, the men are not writhing around.
Your having to go back over two decades, to a parody of reality, to use it as an example only reinforces how bad things are.
Atman (27,165 posts) Wed Jan 22, 2014, 03:01 PM
50. It was a joke!
Good grief. The funny thing is, you can find several ads on YouTube featuring "sexy men" (but wait, I thought that was objectifying?), but when you have beautiful men "writhing around," they simply look gay, and that doesn't do much for the advertiser unless they're looking to attract other gay males. I think Carl's Jr. is well aware that no woman (at not one trying to maintain a certain level of fitness) is going to touch that massive greaseburger. Something tells me this ad was not geared towards women, though.
redqueen (104,994 posts) Wed Jan 22, 2014, 03:26 PM
58. I don't consider objectification to be a joking matter.
I could go through your post and describe how these things should make us question this kind of depiction of women and women's sexuality. I just don't have the energy.
I'll just share these for anyone who actually cares about this issue.
after which a couple more of those damned youtube thingamajigs
Atman (27,165 posts) Wed Jan 22, 2014, 03:40 PM
59. But you asked why there weren't ads of sexy men!
It would be okay to use sexy men? As I said, I found several such ads...selling men's underwear to apparently gay men. Or men's cologne, to apparently gay men. Then you have the Gevalia coffee ads with women swooning over a man's coffee, and of course the old Fabio fake-butter (man-butter?) ads.
Not every woman featured in an ad is Photoshopped to hell. Although these days, Photoshop is so easy (and cheap) that it is something most advertisers have taken to. I used to shoot catalogs and ads for a major women's clothing chain, and the models we used would never be caught dead wearing the "ready-to-wear" crap we sold at malls across the country. And we never re-touched photos, other than color corrections or minor blemish removals done by the printer. And the models still looked great.
If you wanted to, you could make the argument that when Walmart started using their "real employees" in sales flyers, this was the ultimate in objectification. Here they used "normal" people -- not ideal weight, no super-model looks -- to tell everyone else it was okay to look "normal," which is fine. But Walmart's REAL motivation was to avoid paying real models, and further line the Walton's pockets. And put another segment of the population out of work. Models are very expensive. So Walmart used its employees virtually for free, who were thrilled to see themselves in print with their name and store # listed. THAT is objectification and exploitation.
redqueen (104,994 posts) Wed Jan 22, 2014, 03:51 PM
60. You clearly don't care about objectification.
Atman (27,165 posts) Wed Jan 22, 2014, 03:57 PM
61. Clearly. Only YOU do. Everyone else is wrong.
Even though my post was saying just the opposite.
We've all been down this road with you before.
Buh-buh. I'm going out for a burger.
redqueen (104,994 posts) Wed Jan 22, 2014, 04:03 PM
64. You don't even know what the word means, FFS.
You're minimizing it by comparing it to ****ing Walmart ads and comedy skits.
I said before that there are a handful of examples of commercials featuring sexy men. That you have to ask about whether men can be objectified shows you've done zero reading about the issue.
It's great that you don't give a shit and all, but why advertise it by posting this old ad and basically mocking this serious feminist issue?
Sourass, the redqueen primitive. No sense of humor.
