Didn't their hero Grayson have one for quite a while???
Fancy if a female had to arise every morning and go shave her face, her pits, legs and whatever. Not a good start to the day I would think.
Now say a woman has a really bad scar on her face, growing a beard would cover that quite nicely, but because females cannot do so, somehow they need to disguise it from on lookers.
Men can cover imperfections on their face with a beard, woman cannot. Plus facial hair on a man denotes his hormone level and draws in the woman. [ subconsciously, ]