Suppose one of those people in line looking like they were enjoying themselves had, like, no family. Maybe the evil 1% Walmart took out his whole family, and is holding them hostage stocking Black Friday shelves, maybe he came out the closet last Thanksgiving and was shunned this year by his homophobic Christian family. Maybe his family are all right wingers and he chose, for the good of mankind, to cease contact. Maybe his entire family died due to carbon emissions. So he decides to pull it together enough to go out and seek companionship in front of Best Buy, while smoking a J for warmth. And here comes DUmmy judging.