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It's been a tough year for the liberal cable news outlets.Data released Tuesday show CNN shedding 48 percent of total viewers since last November and MSNBC dropping 45 percent.The numbers were even worse in the all important demographic of people aged 25 to 54 as CNN's ratings dropped 59 percent and MSNBC's 52 percent.In an off-election year, and with last November's numbers skewed higher as a result of the presidential election, it should be expected for ratings to decline.However, Fox News didn't see close to these losses. In total day, FNC is only down 18 percent since last November and 30 percent in the demo.As you might imagine, prime time numbers were also down.CNN was off 54 percent in total viewers and 62 percent in the demo. MSNBC declined 50 percent in total prime time viewers and 57 percent in the demo.By contrast, FNC was second in all of cable in prime time this November averaging over 2 million viewers. This represented a decline of 21 percent in total viewers and 41 percent in the demo.As such, no matter how you slice it, the liberal cable networks fared much worse in the past twelve months than their far more centrist competitor.
At least next year when they lose another half it won't be as bad.
Why just loose another half, when losing the current half would be better?
Hmmm. I didn't see any ratings info on the all important liberal news source: John Stewart at comedy central.I posted an article in Gen Discussion about Al Jazera losing half of its audience...i.e. half of the audience Gore's Current TV brought in.
We need to stop the cable companies from packaging tiers of channels. When we do, MSNBC and CNN will disappear faster than Air America. What advertisers and how little would they pay to have fewer than 200,000 viewers? Not only that low income viewers.
I posted an article in Gen Discussion about Al Jazera losing half of its audience...i.e. half of the audience Gore's Current TV brought in.