We're also running ads on Facebook and in college newspapers to reach young people—who are so important to get registered pay out the ass for health insurance.
Fixed it for you, moveon. Talk about sugar-coating it! "Registering" sounds free.
I was reading an LA Times article about this, and the youngsters are less than pleased and enthusiastic to pay for old Mabel's new hip. I think that there's a lesson being learned here; that socialism isn't free, and that "other people's money" may just be your own. For this, I can say, "Thanks, Obama!!!"