As much as it pains me to admit this as well, delivery is in this day and age ALMOST as important at the message itself.
Fred (whom I supported and campaigned for in the primaries) had a good message, but horrible delivery. One can only hope that McCain can strike a balance.
The Barackstar! has great delivery, but a horrible message. One can only hope people see through his Elmer Gantry tactics between now and November.