Although I'm kinda with Dutch on this, I also agree with the point that Jess makes. I went to the site and there was something about bottles of wine for 5 cents. I'm assuming that one would have to buy something else first, but getting even rotgut for 5 cents a bottle might be worth it, if I were trying to get some woman drunk.
Though for the past almost four years I've been sober, so I really don't think much about that. (Plus I've been married for over twelve years.)
It would be comparable to Exit 9 Wine and Liquor Warehouse moving a couple of exits south, I suppose.