babylonsister (143,138 posts)
Limbaugh Is So Toxic That He's Damaging All Of Talk Radio
Rush Limbaugh Still Toxic For Advertisers One Year After Fluke Attacks
Limbaugh Is So Toxic That He's Damaging All Of Talk Radio
Blog ››› March 1, 2013 1:46 PM EST ››› ANGELO CARUSONE
It's been one year since Rush Limbaugh's invective-filled tirade against then-Georgetown Law student Sandra Fluke. With hundreds of advertisers and millions of dollars lost, the business of right-wing radio is suffering, but Rush Limbaugh continues to act as if it were business as usual, which is why Limbaugh is still bad for business.
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At a Talkers forum last year, Norm Pattiz, CEO of Courtside Entertainment, summed up the destructive effect Limbaugh has had on the entire industry, noting that a "tremendous chunk of advertising revenue was wiped out in terms of support for national talk radio programs." Pattiz added that "the movement in talk radio to some degree is moving away from conservative talk radio and into other genres."
Despite continued rebukes by advertisers, and seemingly without regard for the damage he is causing, Rush Limbaugh adds to the problem by proceeding as if it were business as usual.
Every day, Rush Limbaugh reminds advertisers why they should be wary about associating with right-wing radio by filling his airtime with the same kinds of bigotry, deceit, and chicanery that have come to define his brand.
more...
http://mediamatters.org/blog/2013/03/01/rush-limbaugh-still-toxic-for-advertisers-one-y/192865
http://www.democraticunderground.com/10022453046This comes from a media matters blog. So basically this is like a blog at ABC claiming that CBS is doomed.
Little Star (10,973 posts)
1. So Toxic That He's Damaging All Of Talk Radio? GOOD!!!!
This has legs, Rush is toast! The worm is turning!
Botany (35,530 posts)
3. The end of Rush just might be in sight.
Dial Global, a radio syndication company, reported roughly $100 million in losses for
2012 and publicly cited Limbaugh as a significant contributing factor. Not unless the
Koch Brothers or Exxon step in and subsidize Limbaugh he will soon be gone because
no business will stay in business if they keep losing money.
Wait a DUmmy realizes that a business losing money won't stay in business?
DUmmies think that businesses have unlimited funds and can pay them $100/hr and give them free healthcare and pay 90% of profits in taxes and still somehow manage to stay in business.
Kath1 (890 posts)
4. Limbaugh's show is sickening.
Sandra Fluke has more courage and integrity in a fingernail than he'll ever have. His attack on her should have convinced all advertisers to pull their support. Shame on those who didn't!
I don't think courage means what you think id does, and I'm sure you don't understand integrity either.
BlueStreak (3,073 posts)
5. What really happened is that a lot of advertisers learned how the system works
Advertising has always been an industry based on bullshit. The publishers / broadcasters invariably exaggerate the reach and impact of their product 1000 times over. Forever, advertisers just accepted that because they really couldn't measure anything. The Internet has started to change that. The efficacy of Internet advertising really can be measured. It isn't a trivial problem, but anybody spending millions for online advertising should be measuring the ROI precisely. And what they are finding is that advertising just isn't as effective as the publishers want you to believe.
Limbaugh can be thanked for bringing sunshine into the radio advertising game. I bet very few of his advertisers knew specifically what shows their ads would appear on or specifically targeted the Limbaugh placements. The real impact of the protests was to educate advertisers that their products were being associated with highly undesirable elements, and that the advertisers can and should take control over where their product is appearing. That is what has screwed Limbaugh and people like him.
Limbaugh has an interesting demographic. I would expect most of his listeners are low intelligence, low-education, and therefore low disposable income. That's not good for most products. But they are also extremely gullible and easily provoked to action with scare tactics, so that is perfect for products like Low-T, gold, and stuff like that.
More projection.
This DUmmy says we are gullible and easily scared with scare tactics, yet we aren't fooled by 0bama and his scare tactics. We aren't scared to death that the climate is going to change and kill us all off by next Tuesday if we don't raise taxes.
I would also like to know how advertising for things like gold would be geared to low income people. Have these DUmmies not seen what the stuff costs?
Also a lot of the advertising on these shows is geared to the small business owner.
Then again the DUmmies are low information people to begin with. Anytime even a small truth is injected at the DUmp they wear out the alert button.
randome (10,434 posts)
7. Another pillar of the GOP war machine weakens.
Rush will be given the boot. Not soon enough but it will happen.
Rush will never be given the boot. He will only go away when he chooses to.
Eleanors38 (2,308 posts)
10. I talked with someone who grew up in the final days of Soviet Union...
Last edited Sun Mar 3, 2013, 10:39 AM USA/ET - Edit history (1)
(he is from Hungary). He said that driving through the countryside listening to radio stations was uninterrupted propaganda. He said RW radio in some areas in the U.S. was quite similar in its style.
RW radio wants that.
I would think that soviet talk radio would be more like Air America was, nothing but propaganda for the government.
Right wing talk radio is the complete opposite, they speak out against the government and the stupid things that government does.
