Author Topic: What Your Supermarket Knows About You  (Read 2479 times)

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Offline Freeper

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What Your Supermarket Knows About You
« on: October 23, 2011, 12:08:22 PM »
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Contrary1 (1000+ posts) Click to send private message to this author Click to view this author's profile Click to add this author to your buddy list Click to add this author to your Ignore list    Sun Oct-23-11 12:54 PM
Original message
What Your Supermarket Knows About You
   
Something to think about the next time you shop.

As the recession lurches on, retailers have adjusted their marketing tactics to appeal to your hoarding instinct

"...This particular section of the market was different from the usual aisle. For a start, it had different floor tiles — a type of parquetry imparting a sense of quality. And instead of the cart gliding imperceptibly across nondescript linoleum, it made a clickety-clack sound, causing the shopper to instinctively slow down. The shopper’s speed was displayed at the top of the screen, and as soon as she entered the zone, her pace noticeably slowed. She began looking at a tall tower of Campbell’s soup, and then plucked a can off the top. Bingo! The sign in front of the display read: “1.95. Maximum three cans per customer.” Before the shopper slowly sauntered off, she had carefully selected three cans for her cart.

Sophisticated as we may be, there’s no getting away from our more primitive survival technique of hoarding food to see us through lean times. So when we come across a deal that appeals to this ancient instinct, dopamine is released in our brain, giving us an instant rush of pleasure. My guide explained the exercise: “Yesterday we ran exactly the same offer, with two distinct differences. There was a dollar sign in front of the price, and no ‘Maximum 3 cans per customer’ line. We also gave the shoppers smaller-sized carts and changed the floor tiles.” These seemingly small changes translated into big differences. On the first day of the experiment, only 1 in 103 purchased Campbell’s soup. Today, however, it seemed that 1 in every 14 succumbed — a sevenfold increase.

Over several months of experimenting with signage, the team noticed that using a dollar sign in front of the price decreases our likelihood of making the purchase. The dollar sign is a symbol of cost, rather than gain. Removing the sign helps the consumer sidestep the harsh reality of outstanding bills and longer-term financial concerns. No doubt the larger cart and the changed floor tiles also played their part, but what was most surprising was our need to hoard. The dictum allowing only three cans per customer that sealed the deal.

The next time you go grocery shopping, take a look at the signs, the type of floor, and even the carts. Everything has been designed with an eye towards getting you to grab those three cans of something that was not on your list. The more attention you pay to the details, the more aware you’ll become of how you’re being manipulated. One thing is for certain; whoever made those three cans will be watching you just as closely."


Read more: http://ideas.time.com/2011/10/21/what-your-supermarket-...

http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=439x2171726

Gee, who would have thought that grocery stores use tactics to try to get people to buy stuff? Next thing they will discover is, that they are trying to make a profit.  :whatever:

They also talk as if stocking up, or as they call it hoarding, is a bad thing. When in reality, life is unpredictable, so throughout my adult life I have always made sure we had plenty of food in the house, that way if something happens, we have the food and I don't have to hold out my hand and beg for the govt to fill it, like the DUmmies do.

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woo me with science Donating Member (1000+ posts) Click to send private message to this author Click to view this author's profile Click to add this author to your buddy list Click to add this author to your Ignore list    Sun Oct-23-11 01:03 PM
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1. I don't know how often lately I've seen signs that say something like,
   
"Buy two, get three free."

It is like shopping at a discount club, only you have to buy the huge quantities in order to get what used to be the regular price.

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Historic NY Donating Member (1000+ posts) Click to send private message to this author Click to view this author's profile Click to add this author to your buddy list Click to add this author to your Ignore list    Sun Oct-23-11 01:03 PM
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2. They also pump out register coupons based on your purchases...

The nerve of them offering a discount the next time you buy cheetos.  :mental:
I may not lock my doors while sitting at a red light and a black man is near, but I sure as hell grab on tight to my wallet when any democrats are close by.

Offline Ballygrl

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Re: What Your Supermarket Knows About You
« Reply #1 on: October 23, 2011, 12:14:12 PM »
This is why you need discipline when shopping. Unless it's a great sale I only buy the item if I have a coupon. I have a list of things I only get at Shop Rite that I consider my staples, same with Walmart, then the rest of my shopping is done at Aldi's where I buy what I need or if it's a new item and something different and it's a good price I'll buy it to try it.
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"The nation that couldn’t be conquered by foreign enemies has been conquered by its elected officials" odawg Free Republic in reference to the GOP Elites who are no difference than the Democrats

Offline Evil_Conservative

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Re: What Your Supermarket Knows About You
« Reply #2 on: October 23, 2011, 12:15:04 PM »
:rotf:

This thread makes me laugh for no real reason at all.  Stores have been printing out catalina coupons for a long time now.  Over 10 years.  I remember my first catalina coupon at Woodman's when I was 18 years old.

Vons always has something buy 2, get three free.  I jump on those deals if it's something we use a lot of and I have coupons to stack on their deal, making it seem more like buy 1, get four free.  :)

I'd like to know how many people in this "study" used coupons to justify their purchases for a much better deal than advertised.
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Offline Freeper

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Re: What Your Supermarket Knows About You
« Reply #3 on: October 23, 2011, 12:17:41 PM »
This is why you need discipline when shopping. Unless it's a great sale I only buy the item if I have a coupon. I have a list of things I only get at Shop Rite that I consider my staples, same with Walmart, then the rest of my shopping is done at Aldi's where I buy what I need or if it's a new item and something different and it's a good price I'll buy it to try it.

We always base our shopping lists on the things that are buy one get one free at Publix. So a majority of what we buy are the specials then a few items that are staples for us on top of that we don't spend a ton of money and always have a house full of food.

 
I may not lock my doors while sitting at a red light and a black man is near, but I sure as hell grab on tight to my wallet when any democrats are close by.

Offline BlueStateSaint

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Re: What Your Supermarket Knows About You
« Reply #4 on: October 23, 2011, 12:28:43 PM »
They also talk as if stocking up, or as they call it hoarding, is a bad thing. When in reality, life is unpredictable, so throughout my adult life I have always made sure we had plenty of food in the house, that way if something happens, we have the food and I don't have to hold out my hand and beg for the govt to fill it, like the DUmmies do.

We didn't always do this, but in the last two-three years or so, we have been.  When I was in imminent danger of being laid off (still in danger, but not so much at the moment), we knew that we'd be able to eat for a while.
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Offline Ballygrl

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Re: What Your Supermarket Knows About You
« Reply #5 on: October 23, 2011, 12:45:39 PM »
I noticed the other day they had Ritz on sale at Shop Rite, $1.49 a box, I look at the box and it looked about a 1/4 size smaller, I said screw that, I'll buy the Aldi's brand.
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"The nation that couldn’t be conquered by foreign enemies has been conquered by its elected officials" odawg Free Republic in reference to the GOP Elites who are no difference than the Democrats

Offline Ballygrl

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Re: What Your Supermarket Knows About You
« Reply #6 on: October 23, 2011, 12:48:23 PM »
I always stock up on food if it's a good buy, I have the spare freezer now and I have months worth of food, same thing with bottled water, I stock up on it once a month at BJ's and sometimes I can go a few months without even buying it, and with couponing? I have at least 2 years worth of Shampoo and Deodorant.
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"The nation that couldn’t be conquered by foreign enemies has been conquered by its elected officials" odawg Free Republic in reference to the GOP Elites who are no difference than the Democrats

Offline GOBUCKS

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Re: What Your Supermarket Knows About You
« Reply #7 on: October 23, 2011, 12:50:44 PM »
I don't know about other stores, and we only use a couple, but those "buy one get one free" or "get two free" mean nothing. If the price is a dollar and it says buy one get two free, the register charges $0.33 each, no matter whether you buy one or a dozen. We shop mostly at Publix, and I know that's how it is there. "Buy one get one free" simply means every unit you buy is charged at half the posted price.

Offline TVDOC

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Re: What Your Supermarket Knows About You
« Reply #8 on: October 23, 2011, 12:57:26 PM »
Geez......why is it that here in flyover country I don't see any of this grand social marketing experimentation?  My supermarket floors are the same old boring vinyl tile, and the shopping carts are the same ones that always have at least one flat spot on a wheel, or a bad bearing.......

WTF, over.....

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Offline beefeater

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Re: What Your Supermarket Knows About You
« Reply #9 on: October 23, 2011, 01:07:37 PM »
I always stock up on food if it's a good buy, I have the spare freezer now and I have months worth of food, same thing with bottled water, I stock up on it once a month at BJ's and sometimes I can go a few months without even buying it, and with couponing? I have at least 2 years worth of Shampoo and Deodorant.

You freeze your bottled water? That's just weird. I always get the dehydrated kind.
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Offline Ballygrl

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Re: What Your Supermarket Knows About You
« Reply #10 on: October 23, 2011, 01:17:52 PM »
You freeze your bottled water? That's just weird. I always get the dehydrated kind.

No, I use my Mom's spare refrigerator to keep it cold, I put a case in at a time, I don't freeze the bottled water, I just stock up on it to the point that I can go a couple of months without even buying it. Except for bread, milk and eggs I could probably go 2-3 months without buying food at the store.
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"The nation that couldn’t be conquered by foreign enemies has been conquered by its elected officials" odawg Free Republic in reference to the GOP Elites who are no difference than the Democrats

Offline GOBUCKS

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Re: What Your Supermarket Knows About You
« Reply #11 on: October 23, 2011, 02:53:41 PM »
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Odin2005  (1000+ posts)        Sun Oct-23-11 01:49 PM
Response to Original message
9. I hate marketers and these kinds of psychological manipulation they think up.
May they rot in hell for all etermity. They are scum.

Does anyone believe the junkie DUmmy ODin2005 ever shops for groceries?

From here to "etermity".

Maybe he's a nadin sock.

Offline jukin

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Re: What Your Supermarket Knows About You
« Reply #12 on: October 23, 2011, 03:26:13 PM »
Here I thought the DUches would be talking about the grocery discount card data base.

That one has me down as a Saved 60%+ savings every time I go.
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Offline Freeper

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Re: What Your Supermarket Knows About You
« Reply #13 on: October 23, 2011, 04:15:34 PM »
I don't know about other stores, and we only use a couple, but those "buy one get one free" or "get two free" mean nothing. If the price is a dollar and it says buy one get two free, the register charges $0.33 each, no matter whether you buy one or a dozen. We shop mostly at Publix, and I know that's how it is there. "Buy one get one free" simply means every unit you buy is charged at half the posted price.

At the Publix here, when it is buy one get one if you only get one you still get charged full price, there has been a time or 2 that something was buy one get one, and for us to get a second one would go to waste (usually some kind of produce with a short shelf life) so we would only get one and still get charged full price.
I may not lock my doors while sitting at a red light and a black man is near, but I sure as hell grab on tight to my wallet when any democrats are close by.

Offline franksolich

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Re: What Your Supermarket Knows About You
« Reply #14 on: October 23, 2011, 05:30:41 PM »
The primitives as usual are far behind the times.

One wonders if they'll ever catch up.

Grocery "merchandising" is one of the oldest of market manipulations; it's been going on for, oh, more than a hundred years, when some guy at a general store instead of putting regular merchandise in his big show-window, filled it with colorful stuff.

I'd just as soon grocers simply stocked shelves, the most-needed items being the most convenient for the shopper.

But that's not the way money's made (and to the lurking primitives: without money being made, no taxes can be collected, no wealth can be distributed to you); one has to sell lots of stuff to make money.

And so the groceries people are going to buy anyway (the "essentials"), no matter where they're put, are put in the worst areas, while the good areas are reserved for stuff people might not buy unless prompted (the "non-essentials").

As a consequence, I always have to go clear to the back of the store (which is why I prefer shopping at small grocery stores), where the milk, cream, butter, eggs, orange juice, cheese, sour cream, whatnot, are kept.

It's all market manipulation, and it's an ancient practice; the grocer's hoping that on my way back there, I'll see other things and buy them.

Fat chance.
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Offline docstew

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Re: What Your Supermarket Knows About You
« Reply #15 on: October 23, 2011, 05:38:45 PM »
The primitives as usual are far behind the times.

One wonders if they'll ever catch up.

Grocery "merchandising" is one of the oldest of market manipulations; it's been going on for, oh, more than a hundred years, when some guy at a general store instead of putting regular merchandise in his big show-window, filled it with colorful stuff.

I'd just as soon grocers simply stocked shelves, the most-needed items being the most convenient for the shopper.

But that's not the way money's made (and to the lurking primitives: without money being made, no taxes can be collected, no wealth can be distributed to you); one has to sell lots of stuff to make money.

And so the groceries people are going to buy anyway (the "essentials"), no matter where they're put, are put in the worst areas, while the good areas are reserved for stuff people might not buy unless prompted (the "non-essentials").

As a consequence, I always have to go clear to the back of the store (which is why I prefer shopping at small grocery stores), where the milk, cream, butter, eggs, orange juice, cheese, sour cream, whatnot, are kept.

It's all market manipulation, and it's an ancient practice; the grocer's hoping that on my way back there, I'll see other things and buy them.

Fat chance.

Exactly right, which is why produce sections are frequently the first place you enter, almost always on the right as you walk in the door, and why sugar and flour are on the bottom shelf while cake mixes are at eye level.

Offline AprilRazz

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Re: What Your Supermarket Knows About You
« Reply #16 on: October 23, 2011, 06:04:14 PM »
No, I use my Mom's spare refrigerator to keep it cold, I put a case in at a time, I don't freeze the bottled water, I just stock up on it to the point that I can go a couple of months without even buying it. Except for bread, milk and eggs I could probably go 2-3 months without buying food at the store.
When the storm hit a couple of months ago we took about two cases of bottled water and froze it before hand. When the power went out we tossed a few in the fridge to keep things cold while we waited the storm out. when it blew over we put them back in the freezer once we got the generator going. Worked pretty well.
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Offline longview

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Re: What Your Supermarket Knows About You
« Reply #17 on: October 23, 2011, 06:16:29 PM »
Oh, brother.  The silly things they get worked up about.

Yeah, DUmmies, only grocery stores do this.  Political campaigns, and anyone else with a goal, business or private, would never.   :rotf:

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Re: What Your Supermarket Knows About You
« Reply #18 on: October 23, 2011, 06:21:02 PM »
It's kind of like how the jug-eared Kenyan talks about billionaires and private aircraft when he wants to raise your taxes.