After the Fair Tax is implemented, if you see a product for 100 bucks, you pay 100 bucks for the product, plus maybe another 5 for state taxes, which we're not talking about. The Fair Tax is an inclusive tax. If it says 100 bucks, the 23% is already included, meaning the wholesale cost of the product was $77. You're pulling the $130 from your nether regions.
You can hide the tax like they do in England, where the tax is already reflected in the price tag in the store. That doesn't change the math. It just hides the taxes.
And I'm not pulling it from my butt. Did you follow the math I did? It's rather simple. But we can use your example. If I buy something that is $77, I will pay $23 in taxes. 23/77=30% (or 29.87%). That you hide the amount of tax in the price tag doesn't change the math. It is accurate to say that it is a 23% tax-inclusive rate, which I've already pointed out, but that's not how anyone familiar with calculating sales tax on a purchase in a store does it.
And the $77 would be what we would think of as the retail price, not the wholesale price.
I could take FairTax.org's calculation and apply it to my local tax rate of 7.25% and advertise the sales tax here as being low compared to other states by using the tax-inclusive rate of 6.76%. It's just playing with numbers to make it look smaller, which, to me, is less than honest, especially the way they rabidly defend a calculation method that nobody else uses.
I'll let you have the last word. Aside from this issue, I normally agree with a lot of what you say.