The issue at hand in the modern day is how should we express ourselves when we want to specifically seek out several vulnerable political opponents; IOW, "target" their seats.
The debate will--literally and of natural course--degenerate into one of semantics.
The left has not only used "target" imagery themselves they are saying, in essence, that an advertising firm that has "sales targets" is inciting its employees to exert act pf violence as a means to achieve revenue quotas. The retort naturally follows, "context matters."
Indeed, it does and that is why targeting someone for non-violent replacement via political mechanisms is not a call for violence but merely voter engagement.