Family films fare 438% better than R-rated in latest study

[CactusCarlos]

http://worldnetdaily.com/index.php?fa=PAGE.view&pageId=58964

More than 20 years of data is in – and the conventional wisdom is wrong.

The chances a Hollywood movie will win big at the box office are greatly enhanced by a family-friendly rating and strong moral content, defying the notion the entertainment industry is merely serving up what consumers want when they produce so many R-rated movies full of foul language, sex, drugs and immorality, shows a new study by the Christian Film and Television Commission, publishers of Movieguide.

According to the study, G-rated movies averaged nearly $92.2 million, more than 438 percent better than R-rated movies, making only $17.1 million.

"Our annual report to Hollywood shows once again, with relevant financial statistics, that people, including most moviegoers, want good to conquer evil, truth to triumph over falsehood, justice to prevail over injustice and beauty to overcome ugliness," explains Ted Baehr, the president of the group. "They also want to take their whole family to the movies more often (assuming, of course, that ticket prices, concession prices and gasoline prices don't get too high or prohibitive). And they want to see their religious faith respected and celebrated."

Last year, seven films with a G or PG rating earned more than $100 million at the domestic box office, and three PG-rated films ("Shrek the Third," $322 million; "National Treasure: Book of Secrets," $216 million; and "Alvin and the Chipmunks," $213 million) were among the year's top 10 earners.

Only one R-rated film made the top 10, and it was No. 10, "300," with earnings of $210 million.

No. 11 on the list was G-rated "Ratatouille" with $206 million.

Baehr points out that since Movieguide began drawing attention to the positive films at an annual Faith & Values Awards gala, the number of movies with at least some positive Christian, biblical or moral content has increased overall from 18.3 percent in 1991 to 61.1 percent last year. That, he notes, is a 238 percent increase.

"Major Hollywood studio executives are finally getting the message that movies with positive Christian, moral content are great for business," the report says.

The formula not only works in the U.S., it works in the overseas markets as well, Baehr says.

In 2007, the study reports, "movies with strong or very strong Christian, biblical or moral content made 74 percent of the money of all top 10 grossing movies overseas combined." The report also says movies with some of that content earned 93 percent of the money of all top 20 grossing movies combined.

The report adds that 90 percent of the top 20 movies overseas had no graphic sexual content and no homosexual content or references, while 85 percent had no explicit nudity.

Baehr says the same trends apply consistently in home video sales and rentals, though statistics for 2007 films are not included in the study.

[DixieBelle]

No surprise there. You can take the whole family to "kid friendly" fare thereby greatly increasing ticket sales. Strictly from a financial perspective, it's more economical for us to choose a family movie than it is for us to hire a babysitter and go see a movie that's not kid friendly. Especially when movies come out on DVD so fast. What's the point in going unless we all can? I can just wait for 300 or Beuwolf on DVD and then pop it in when the kiddo is in bed.

[Rebel Yell]

No surprise there. You can take the whole family to "kid friendly" fare thereby greatly increasing ticket sales. Strictly from a financial perspective, it's more economical for us to choose a family movie than it is for us to hire a babysitter and go see a movie that's not kid friendly. Especially when movies come out on DVD so fast. What's the point in going unless we all can? I can just wait for 300 or Beuwolf on DVD and then pop it in when the kiddo is in bed.

Beuwolf looks like a nasty little computer animated porn.

[DixieBelle]

No surprise there. You can take the whole family to "kid friendly" fare thereby greatly increasing ticket sales. Strictly from a financial perspective, it's more economical for us to choose a family movie than it is for us to hire a babysitter and go see a movie that's not kid friendly. Especially when movies come out on DVD so fast. What's the point in going unless we all can? I can just wait for 300 or Beuwolf on DVD and then pop it in when the kiddo is in bed.

Beuwolf looks like a nasty little computer animated porn.

Pretty much! I actually got up and went into the other room. Not my kind of movie.....

[Rebel Yell]

No surprise there. You can take the whole family to "kid friendly" fare thereby greatly increasing ticket sales. Strictly from a financial perspective, it's more economical for us to choose a family movie than it is for us to hire a babysitter and go see a movie that's not kid friendly. Especially when movies come out on DVD so fast. What's the point in going unless we all can? I can just wait for 300 or Beuwolf on DVD and then pop it in when the kiddo is in bed.

Beuwolf looks like a nasty little computer animated porn.

Pretty much! I actually got up and went into the other room. Not my kind of movie.....

Looks like something that the D&D crowd would like.  The same ones who beat off to the women in video games.

[Lauri]

No surprise there. You can take the whole family to "kid friendly" fare thereby greatly increasing ticket sales. Strictly from a financial perspective, it's more economical for us to choose a family movie than it is for us to hire a babysitter and go see a movie that's not kid friendly. Especially when movies come out on DVD so fast. What's the point in going unless we all can? I can just wait for 300 or Beuwolf on DVD and then pop it in when the kiddo is in bed.

yep.. we have rarely used babysitters for just that reason. here, the girls charge 10 bucks an hour and that makes your night out a bit expensive when you have to pay the sitter another 50 bucks on top of dinner and a movie.

its also why home theaters are all the rage.. i dont have to listen to other people's kids, or pay another 40 bucks for popcorn and sodas. and the movie starts anytime i want it to.. i think our media room paid for itself in about six months because we used to be huge movie goers.. but of late, hollywood isnt putting out much that interests us or our kids.

[bijou]

Something else related to your point Lauri. Why is it I can watch a movie at home quite happily while only drinking a cup of coffee or whatever, yet when I enter a cinema I suddenly get a gannet type hunger for popcorn, candy ice cream etc as if I am in danger of starving over the ensuing couple of hours?

[DixieBelle]

Something else related to your point Lauri. Why is it I can watch a movie at home quite happily while only drinking a cup of coffee or whatever, yet when I enter a cinema I suddenly get a gannet type hunger for popcorn, candy ice cream etc as if I am in danger of starving over the ensuing couple of hours?

it's the butter smell! gets me every time. and ever notice how the actual popcorn tastes nothing like the smell???

[Lauri]

Something else related to your point Lauri. Why is it I can watch a movie at home quite happily while only drinking a cup of coffee or whatever, yet when I enter a cinema I suddenly get a gannet type hunger for popcorn, candy ice cream etc as if I am in danger of starving over the ensuing couple of hours?

well, for one, the portions are just too big. but i know what you mean. i feel deprived if i dont have *at least* a drink and some popcorn.

i have a friend who eats really healthy and we took the kids to see a 3D movie once and she got a big water... i did too.

i felt cheated! 

[bijou]

Something else related to your point Lauri. Why is it I can watch a movie at home quite happily while only drinking a cup of coffee or whatever, yet when I enter a cinema I suddenly get a gannet type hunger for popcorn, candy ice cream etc as if I am in danger of starving over the ensuing couple of hours?

it's the butter smell! gets me every time. and ever notice how the actual popcorn tastes nothing like the smell???

That could be it, perhaps I should find out where to buy butter scented air freshener then spray it round me while I sip on a latte.

[bijou]

Something else related to your point Lauri. Why is it I can watch a movie at home quite happily while only drinking a cup of coffee or whatever, yet when I enter a cinema I suddenly get a gannet type hunger for popcorn, candy ice cream etc as if I am in danger of starving over the ensuing couple of hours?

well, for one, the portions are just too big. but i know what you mean. i feel deprived if i dont have *at least* a drink and some popcorn.

i have a friend who eats really healthy and we took the kids to see a 3D movie once and she got a big water... i did too.

i felt cheated! 

A big bottle of water? That's just not right.

[DixieBelle]

Something else related to your point Lauri. Why is it I can watch a movie at home quite happily while only drinking a cup of coffee or whatever, yet when I enter a cinema I suddenly get a gannet type hunger for popcorn, candy ice cream etc as if I am in danger of starving over the ensuing couple of hours?

it's the butter smell! gets me every time. and ever notice how the actual popcorn tastes nothing like the smell???

That could be it, perhaps I should find out where to buy butter scented air freshener then spray it round me while I sip on a latte.

ROFL!!!!!

You may be onto something!