The reason *WE* give is to help those in need, not to publicly inflate our already bloated egos.
Bono is a self promoting prick. I once saw that ass on the Tonight Show telling Americans they can easily give 25% of their income to _HIS_ AIDS circus show in Africa because we are so rich compared to those living in Africa.
Of course all he gives is his face - not a dime from his pocket. Then we find out later he moved to another country to AVOID paying high taxes that support socialist programs for the poor in his own nation.
That is why I always give anonymously, my own ego be damned.
I do quite a bit of computer work for friends, co-workers, family, and friends of friends, and some people I barely know from church and work etc.
They ALWAYS offer to pay me after the fact which I always refuse. I always tell them that if they want to give something, then next time they see the red kettle or are in church, drop whatever THEY feel is appropriate into the plate and do it anonymously. The good Lord blessed me with a skill and love of it and if I can freely help someone out with it, then my skill is justified.
You would not believe the tears I sometimes get from people when I say this to them.