I wouldn't bet on it.
Well....assuming someone in Concast's senior programming management has two functioning neurons left, I would say that it would be a necessity........
As it is, MSNBC is only ratings competitive with CNN, who has sank so low that on cable ratings here in my town, the overnight infomercials get better Nielson share than CNN does in primetime, so if they (Comcast) are going to end up with a business model that will actually allow them to sell advertising, and subsequently create revenue, something is going to have to change.
Right now all broadcasters are scrambling for ad revenue, and there isn't much out there........an easy way to tell is this:
All programming (regardless of network) has pre-programmed commercial breaks.......the length and frequency varies a bit, but the total commercial time slotted in a one-hour show is fixed. Breaks are generally 2-1/2 to 3-1/2 minutes in length, and will contain from 6 to 12 commercial "spots" (depending on whether the client has purchased a 15, 30, or 45 seconds. This is what is called "avails" (time available for sale)........when you watch a show, also watch the commercial breaks, and see how much time is actually sold to clients (a "spot") or filled with "promos", which is filler, generally promoting the networks future shows or events, sometimes PSA's (public service announcements) are also used as filler in the breaks. Promos and PSA's don't generate any revenue for the network/station, and you can generally tell how a network is doing financially by watching them in prime time (the most expensive ad time)..........if their commercial breaks contain more than 30% "promos" they are losing money.......
The goal of broadcasting is generally profit (unless you are NBC, with GE's vast resources behind you), and a losing programming format will only last so long until total collapse ensues.........Ask Air America how well leftist ideological programming works.......
doc