OU beat Ohio State the last time they played.
It was in the late 70s in Columbus. I was there. Oklahoma scored a touchdown and field goal, all in last minute of the game, and won by I think one point.
It was a terrible thing.
The Rose Bowl is tradition. It's the PAC10 champion, usually sleeping at home in their own beds, against, normally, either Ohio State or M******n, who will be coming off seven idle weeks following the only important game either of them plays. So the PAC10 often wins, but it's tradition. It just doesn't seem right for other teams to be in the Rose Bowl. It's as if Texas played Iowa State at the State Fair, instead of Oklahoma.