http://www.time.com/time/politics/article/0,8599,1932963,00.htmlA small excerpt - go read it all
Hurricane Sarah
We always knew this day was going to be a pain in the ass. Coming right off the exhaustion and exhilaration of our convention week and VP pick, we would have to jump right in and deal with theirs. But [Sarah] Palin was a bolt of lightning, a true surprise. She was such a long shot, I didn't even have her research file on my computer, as I did for the likely McCain picks. I started Googling her, refreshing my memory while I waited for our research to be sent.
Her story was original: small-town mayor takes on the Establishment and wins a governor's race; she was an avid hunter, sportswoman and athlete, and her husband was a champion snowmobiler; she had just given birth to a child with Down syndrome. A profile out of a novel, I thought.
But here she was, joining our real-life drama. And given her life story, coupled with the surprise nature of her selection, her entrance to the race would be nothing short of a phenomenon. But I also thought it was a downright bizarre, ill-considered and deeply puzzling choice. The one thing every voter knew about John McCain's campaign at this point was that it had been shouting from the rooftops that Barack Obama lacked the experience to be President.
SNIP
didn't disagree but thought backtracking would only add to the sense in the press that perhaps Palin was a brilliant game-changing pick that had scrambled the race. Even the famously disciplined Obama campaign can't get its story straight — this would be the blowback. "Look," I told him, "simply say that you're adding your own personal voice, one principal to another." He acknowledged that he understood and would watch his words. "We'll send out a personal statement from you and Biden," I said, "but it's important you not suggest we misfired on the original statement. Don't throw the campaign under the bus."
But when he took a few questions from the press later that day, he proceeded to drive the bus right over us. "I think that, you know, campaigns start getting these hair triggers, and the statement that Joe and I put out reflects our sentiments," he said. Great, I thought, already imagining the heat we'd take on this. But all in all, I felt solid about our instincts. Despite our clumsiness, I still thought we had nailed, in the predawn hours, what this pick would mean over time.
Obama and I had a long talk late that afternoon to evaluate Palin. "I just don't understand how this ends up working out for McCain," he said. "In the long term, I mean. The short term will be good for them. But when voters step back and analyze how he made this decision, I think he's going to be in big trouble. You just can't wing something like this — it's too important."
"I think we just need to sit back and play our game," said Obama. "It actually won't be bad to be off-Broadway for a few days. We should just leave her out of the equation. This is a race between John McCain and me. To the extent we talk about Palin, I think it should be about the differences in our selection processes — it illuminates differences in how we'd make decisions in the White House."