Wisconsin Tourism Federation changes name for obvious reason

[bijou]

The body charged with attracting more visitors to the midwestern state will now be known as the Tourism Federation of Wisconsin (TFW), in an attempt to put a stop to the jokes.
It seems that the federation was unaware of - or unconcerned by - the modern meaning of WTF until its acronym featured on a blog that compiles unfortunate corporate logos earlier this year.
 

Commenters wondered whether an expression of foul-mouthed astonishment was the best way of boosting tourism to a state that would not be an obvious choice for most holidaymakers. ...

link

[ColonialMarine0431]

 

[franksolich]

Still doesn't work.

"TFW" = "the f-ck what?"

[IassaFTots]

When I was in college, North Texas University (not my alma mater) changed it's name to University of North Texas.  Their radio station did NOT change their call letters though, which were KNTU.  It is still KNTU.  For obvious reasons.