This is the same mistake that Sarah Palin made by going after the media - the so called 4th estate fancies themselves kingmakers and as of late the Obamessiah has been of the impression that he is better than them -- Between the biden interview bannings and booting reporters under the plane (I guess there really is no more room under the bus) the media is gently reminding him how he got where he is.
While I take your point, The 4th Estate is going the way of the dodo by failing to follow its own rules.
that being said, the media would not turn on BHO if they were concerned about him losing. they can go piranha because they know he will lose.