He's a tough one to keep track of.
At the time of that article he apparently was selling Hallmark Keepsakes and Yankee Candles at Giftique.
Opia apparently changed their name to Gallery 108, which has the same logo as Opia formerly had and Tom's recent you-tube video matches the stuff that they sell better than the hallmark store.
My guess is that he's really the colorful town drunk and the stores have him run errands, sweep the sidewalk and other crap to try and keep him out of trouble.