Ukraine Declares War on Wildberries (Really)https://pjmedia.com/vodkapundit/2026/07/24/ukraine-declares-war-on-wildberries-really-n4955403Residents of St. Petersburg woke up Friday to find their Wildberries on fire, following a series of Ukrainian drone strikes on Russia's largest online retailer. The Associated Press sold the attacks as "hurting small businesses and bringing the war home," but there's more to it than that.
Often called "the Russian Amazon," Wildberries has only grown in importance after four-plus years of war.
When I first read earlier this week that Kyiv had taken out two massive Wildberries facilities near Moscow, I assumed it was part of a wider campaign to bring the war home to typical Russians. But military analyst Chris O. called it "a huge disaster for the Russian economy" because Wildberries is "one of the most structurally important companies in the Russian economy."
In addition to the material losses to Wildberries customers and third-party sellers, the company also serves as a "key channel for dual-use material and non-lethal supplies for soldiers at the front – drones, spare parts, night vision equipment, boots, uniforms, generators, and so on."
Serhii Kuzan, chairman of the Ukrainian Center for Security and Cooperation, told the BBC this week that Wildberries is “a vital component” of Russia’s military logistics system, and United24 noted that "disrupting its distribution infrastructure could affect the supply of critical dual-use goods to Russia’s defense sector."
Willingly or coerced, Widlberries is part of Russia's military logistics, and thus made itself a valid target for Ukraine. Maybe some Russian consumers and business people affected by the Wildberries attacks will understand that Putin did this to them by invading Ukraine. FAFO, drone style.
