MSNBC’s Ratings Crash 39% After Rebrandhttps://www.frontpagemag.com/msnbcs-ratings-crash-39-after-rebrand/MSNBC recently decided to rebrand and changed its name to MS Now which sounds like a fundraiser for a disease or the old portal for Microsoft.
Did the ratings improve? Not so much.
Fox News is ending the year on a high note, scoring its best ratings ever in a non-election year while giving primetime broadcast networks a run for their money.
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In comparison, MSNBC (now MS NOW) averaged 923,000 total viewers (down 25 per cent on 2024) and 81,000 demo viewers (down 39 per cent), and CNN averaged 580,000 total viewers (down 15 per cent) and 105,000 demo viewers (down 29 per cent).
The only thing that can be said for MS Now is that it’s doing better than CNN in overall viewers, but it managed to do worse than CNN in the demo in a country where young people tend to be more leftist than their elders.
MS Now lost 25% of its overall viewers in one year and 39% of its younger viewers.
It may be that DU will soon become a significant % of MesS NOW's viewership,

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