When The Atlantic called Jill Greenberg, a committed Democrat, to shoot a portrait of John McCain for its October cover, she rubbed her hands with glee.
She delivered the image the magazine asked for—a shot that makes the Republican presidential nominee look heroic. Greenberg is well known for her highly retouched images of bears and crying babies. But she didn’t bother to do much retouching on her McCain images. “I left his eyes red and his skin looking bad,†she says.
Atlantic_mccain After getting that shot, Greenberg asked McCain to “please come over here†for one more set-up before the 15-minute shoot was over. There, she had a beauty dish with a modeling light set up. “That’s what he thought he was being lit by,†Greenberg says. “But that wasn’t firing.â€
What was firing was a strobe positioned below him, which cast the horror movie shadows across his face and on the wall right behind him. “He had no idea he was being lit from below,†Greenberg says. And his handlers didn’t seem to notice it either. “I guess they’re not very sophisticated,†she adds.
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(http://www.pdnpulse.com/2008/09/how-jill-greenb.html?cid=130581828#comment-130581828
The article is amazing, and the commentary (more supporting this cheap and unprofessional trick than not).
I don't know about the rest of you, but I pride myself in doing the best of my ability, no matter who has hired me. This person was hired to do some photographs of a prominent person. It is implicit (unless the client specifically directs otherwise) that the desire is to make the subject as good looking as possible. Playing photo tricks to make McCain look as bad as possibleis not some sort of "artistic expression" (the photographer was not hired for that) but rather profoundly unprofessional and childish.
Many in the comments fear that the Photograph Industry will be hurt by this if it ever gets outside of their world. Guess what: It will and it has.
N.B.: This was brought to light by Tess Anderson in the Sarah Palin/Charlie Gibson Camera tricks thread