More Companies Following Anheuser-Busch's Lead in Pulling Support for Gay Pride Eventshttps://redstate.com/beckynoble/2025/03/26/more-companies-following-anheuser-buschs-lead-in-pulling-support-for-gay-pride-events-n2187119The trend of companies pulling funding for Gay Pride events has spread across the country and is even happening in Canada. The result: many Pride organizations are falling far short of their funding goals. One of the biggest, San Francisco Pride, is trying to come up with ways to cover a roughly $300,000 shortfall. Twin Cities Pride, meanwhile, is facing a $200,000 funding deficit. Executive director Andi Otto stated that several longstanding sponsors were not returning calls and emails, and management consulting firm Booz Allen Hamilton has pulled out entirely of Washington D.C.'s World Pride Event. Other Pride organizations in Milwaukee and Norfolk, Virginia, have also seen scaled-back support from companies who have been supporters in the past.
The pulling back of funding for Pride events is not limited to American cities. Pride Toronto reports that U.S. companies have pulled financial support from their event as well, leaving them around $300,000 short. But there is also an interesting tidbit found in that report: Pride Toronto has an annual budget of around $5.6 million. If we didn't know it already, Pride is big business in North America.
The author and some people quoted in the article cite Trump as a/the factor in the sponsorship cancellations, though cancellations for Canadian events points in (an)other direction(s). Perhaps this a greater factor:
American companies and corporations have seen what happened to others like Target, Amazon, and Walmart, in addition to Anheuser-Busch and Bud Light, all of which have endured customer boycotts because of their woke policies and have clearly seen enough. For American businesses, supporting Pride events may no longer be worth the financial risk.
