2. "Industrial-Strength Killing Machines."
We need to change the terminology of the debate toward our favor.
You've already succeeded in manipulating terminology to your advantage. The mere
mention of an AR-15 provokes a visceral hatred and fear in the minds of many people. And yet, killings by rifles of any kind constitute a small fraction of homicides.
That is the definition of propaganda.
13. ... The first problem is we'd have to go after all semi automatics. An assault rifle is just another semi automatic that looks different and holds more bullets. most of those that aren't an assault rifle today can be modified to be one.

No, an assault rifle is a rifle
with selective fire, the ability to toggle between single shot, burst, and full-auto.