There would have to be a high degree of trust toward the print media for endorsements to have any effect. This is not the case, obviously.
I only buy the Sunday paper because I need the newsprint for pet care purposes.
<---- Easily amused. I take the pages with photos of Obama or Hillary or anybody like them, and place them under cat boxes strategically where, if a cat "colors outside the lines," said politician gets hit squarely in the face with it.