I've seen two varieties of what I'd call clickbait. There's the sites that use hyperbole-laden link text to get people to click on the link, and see what turns out to be mundane or nothing-burger story. And then there's the satire sites who, unlike The Onion use site names that sound like they are a straight-forward new site (or who even create sites with names that sound like the sites of MSM sources).
I recently had two FB friend who, independently of each other, "Shared" fake news stories, one saying that Kim Davis had been given a Courage award by Isis, and the other a story that the founders of Snopes had been arrested for aiding terrorism. I wonder ... did some DU folk bite on and post the Kim Davis story?