S&P 100 Drops Nike: Formerly Disruptive Shoe Company Is Now Out of Fashion
https://pjmedia.com/tim-o-brien/2026/09/06/s-and-p-100-delists-nike-formerly-disruptive-shoe-company-is-now-out-of-fashion-n4956942
I do not have the knowledge/visibility to make definitive statements, but within my scope of observation:
1. Among brands I see at running events - organized trail and community street/road - the brands I currently see most often are Hoka and Saucony. Nike is in the lower pack with New Balance, Adidas, and On.
2. The brands I see most often at work (200 or 400 work in my building), I see Hoka most often, with New Balance and Nike vying for second most common.
Fifteen years or so ago (when I started walking in running events), Nike was most common in both contexts. Whatever the mix of reaction against Nike's embrace of activists and waves of fashion, Nike's Marketing Mojo has slipped. FWIW, Caitlin Clark has a Nike contract, and Sophie Cunningham an Adidas contract.
I've had very good experiences with the Hoka Clifton series, though my bank account and feet are good with New Balance 680 and 880 (both are "Fresh Foam" series) for daily wear and for work-outs and events.
Nike Plans Job Cuts, Global Operations Overhaul Amid Weak Sales Outlook/b]
https://www.theepochtimes.com/business/nike-plans-job-cuts-global-operations-overhaul-amid-weak-sales-outlook-6098789?utm_source=partner&utm_campaign=BonginoReport&src_src=partner&src_cmp=BonginoReport
Nike is planning another round of layoffs as the sportswear giant overhauls its operations following a sharp decline in sales in China and issues a weaker-than-expected revenue outlook for the year.
On Thursday, the company announced a restructuring program called “Pace,” which will consolidate Nike’s four geographic divisions into three, modernize its supply chain, establish a new corporate campus in India, and further streamline its workforce.
Nike did not say how many jobs would be eliminated or where most of the reductions would occur. CEO Elliott Hill told employees that decisions on affected positions would begin in calendar year 2027 and continue beyond then.
“This work will result in fewer roles across Nike, and I want to acknowledge that news like this creates uncertainty,” Hill said in a company-wide message. “I don’t take that lightly.”
Schadenboner alert!!! Schadenboner alert!!! Nike lost me when they backed Kaep's tantrum. I finished using the Nikes I had (which needed after-market insoles to prevent plantar fasciitis, my purchase mistake) and switched to Hoka or the New Balance "Fresh Foam" series. Meanwhile Nike kept making socio-political "statements" - e.g Dylan Mulvaney, who AFAIK is nothing athletic - that alienated existing and potential customers of differing socio-political views ... like me. Nike makes good running and trail shoes; so do Hoka, Brooks, Saucony, New Balance, Salomon, Mizuno, Adidas, Puma, On, Under Armor, ......