I need to open a store that sells exclusively to DUmbasses. 
Another thing the primitives don't seem to understand is that if something is priced too high, the public won't buy it.
The public will either go without, or purchase a cheaper alternative.
And as companies exist to make a profit, if nobody buys their products, they don't make a profit.....and the companies go out of existence, bankrupt.
The price of $4.08 is probably fine-tuned to that sensitivity; the difference between discouraging and encouraging the public to buy it.
Primitives however have no idea how economics works--either in this society, or in any other sort of society.
And they think they're smart enough to vote.....