My point all along is that the GOP nomination must appeal to the moderates, who could be swayed to vote for either side in the general election. The moderates are independents, and those who hover around the middle for both parties. Without them you don't win elections.
The 2010 elections was an anti-incumbent, anti-Obama mandate. The 2012 elections will be some of that, and what the hell are doing about my living expenses cause it is personal for me now. Gas prices, food prices, health insurance premiums, everything has gone up. Ideologies are fine, but when it gets personal people go out and vote.
I think the successful candidate should hyper-focus on the economy, and those areas that are directly affecting everyday Americans. That is how they will win the general election.
Social issues, while that may resonate with the base of each party, it won't get people to donate or pull a lever for you.
The biggest mistake the GOP can make now is to not get out of their own way. This is their election to lose.