Well, they've already gone on record as wanting to drop the "MCA" moniker. I guess they sense that Christianity and Young Men don't mix anymore.

It's just a sign of the 'progressive' times in their leadership. They want the money because IIRC they're still a charity, but it's still very much a business.
I dropped them when I found their mandatory money-collection policies for health club membership too odious for my taste.