That might be the only way a Dodge dealership will make any money. I passed a Dodge-Chysler-Jeep dealer today with a lot full of cars. I kinda felt bad for him because they all looked the same. With the exception of the Mercedes-Benz/Daimler-Chrylser chassis on the 300, I didn't see anything worthwhile.
We only have two dealerships here, and I think the Dodge dealership does better. One of the owners also plays in a jazz band and is always doing stuff out in the community. Everyone knows him and everyone likes him.
I love the look of alot of the Chryslers, plus Jeeps are popular due to the desert, sand dunes, mountains & Death Valley being so close.
I also like the looks of alot of the GM vehicles.
I have chatted a little bit with a guy from the Chrysler dealership about employement, but things need to pick up first. I like my paid by the hour paycheck right now. But I do miss the boatloads of money I made in the car biz...the money is just not there right now.