The Izzies are doing something that feels really good and plays very well in their domestic politics in the short run, but in the longer term Hamas is playing them for chumps.
The Hamas strategy is to get the Israelis to inflict as many 'Collateral' casualties as possible to show the Palestinians two things - (1) Fatah playing nice with the Israelis won't protect them, and (2) The Israelis are the enemy. It's working pretty well so far.
Although general bias against the Israelis does play a role in the lack of reporting about their casualties, the real reason they don't get much attention is that there AREN'T large numbers of them. Hamas is firing unguided rockets into Israel which individually have a pretty remote chance of killing anybody, though in the aggregate every once in a hundred or so they do manage to kill someone. The mortars are not much of a threat to Israeli civilians since there isn't much of a civilian target within the 4K-or-so range of a mortar shell from Gaza, they tend to be aimed at IDF/Police strongpoints instead.
I understand the Israelis are frustrated and the strikes feel good for them. I just don't think they're going to accomplish anything positive for the Israelis in the long run, and more likely just the opposite. Things that would resolve it are complex and politically impossible for the Israelis to do anyway, so the Palestinians and Hezbollah are just going to keep playing rope-a-dope with them every couple of years. The fact that this involves a lot of Palestinian and Lebanese civilians getting killed is not something that will dissuade the anti-Israeli partisans in the slightest degree.
