I think that being a liberal means you have to have some serious feelings of inadequacy. That's why they do stupid sh*t like this to make them feel important. It's all about them. They might support this store over that store because they think they're helping the world, but they're really just making themselves feel just a little less unimportant in this big, big world.......
If anyone has seen the show Portlandia, which is hilarious, that's who I imagined these people are.....