If you go see Twitchy, you'll see where this came from. King bozo is asking everyone to "talk to their families about signing up for health insurance during the upcoming holidays." They even ask you to sign a commitment that you'll do so. I think we have a thread about this in another section. It's super retarded and is being mocked mercilessly.
Families may be talking about it, but it's not what lord zero had in mind.