Good find, SB. The whole article really spells it out.
I borrowed one of Lakoff's books a few years ago just to see what he had to say. I almost got half way through before I couldn't stay awake anymore. His thoughts are that of a simpleton cloaked in long, important sounding sentences. He talks down to his audience in a way that makes you laugh at his preceived self-importance.
I'm glad he's on their side.
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