Mercedes channels Che Guevara for car tech

[BattleHymn]

Mercedes channels Che Guevara for car tech
By Daniel Terdiman


They said it, not me.

"Some colleagues still think that car-sharing borders on communism," Mercedes-Benz Chairman of the Board of Management Dieter Zetsche said onstage at CES today, speaking about Mercedes' new CarTogether initiative. "But if that's the case, viva la revolucion!"

To be sure, a luxury-car maker like Mercedes is not actually promoting communism. But during his CES talk, Zetsche pushed hard on a vision that the company has for a greener future that allows drivers to reduce emissions by using connected and social technology to easily find compatible passengers to share rides with.

Still, it's odd--and no doubt intended to stir up conversation--to hear a company so inexorably tied to money and lavish lifestyles invoking philosophies like communism. Especially with a picture of Cuban revolutionary Che Guevara towering over Zetsche as he talked. Of course, Che's signature beret sported a Mercedes logo.

http://www.cbsnews.com/8301-205_162-57356428/mercedes-channels-che-guevara-for-car-tech/


I almost posted this in Mind Numbing Stupidity.