That was huge news when it came out, especially in places where Formula 1 is watched fervently. What can you say, the dude apparently LOVES sado-masochism and Nazi Prostitutes.
On a related note, I think he did successfully sue News of the World, for implying that his orgy was Nazi themed, without substantiating it. The Nazi theme was likely pushed because Max's family were major fascist in Britain who ran the official fascist party when it was at it's height.