http://www.bbc.co.uk/blogs/davidbond/2010/05/will_the_world_cup_change_sout.html
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Former South African president Thabo Mbeki predicted the 2010 World Cup would be the moment when the African continent "turned the tide on centuries of poverty and conflict".
It was a grand claim from a man of poetry as well as politics.
But with one month to go to Africa's first World Cup, it is evident that such ambitions were never likely to be fulfilled by a sports event, no matter how big and how lucrative.
For this World Cup will make more money than any in the history of the event. A total of $3.3bn (£2.1bn) has been raised by Fifa from television and sponsors, dwarfing the amount made in Germany four years ago.
It has also been one of the most expensive World Cups to put on. Fifa has spent $1.1bn (£800m), while South Africa has paid out $5bn (£3.5bn) getting the Rainbow Nation ready for its biggest moment since the 1995 Rugby World Cup, building stadiums, roads and public transport links.
Having spent the last week here, travelling from Cape Town to Johannesburg and now on to England's training camp at Rustenburg, it is clear South Africa is ready.
Some cosmetic work remains to be done to roads and at airports. At Soccer City, where the World Cup will start and finish, a bit of landscaping is all that is needed to complete a magnificent setting.
The stadium is achievement enough, but the area around it has been transformed since I first visited the site three years ago. New roads and a shiny new station for theGautrain has also been built, providing firm evidence of the impact this World Cup has already had on the country.
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