Obama's Dog of a Health Care Message

[rich_t]

Having spent much of the past thirty years of my life in the advertising industry, the flaws of President Obama's health care message are apparent and massive. Most people outside the ad business will tell you that commercials try to beat you over the head to make you buy what you don't need or want.  In truth advertising that doesn't address the public's needs or wants does not work. On top of that, if a consumer keeps being exposed to a message that does not meet a need, they begin to tune it out quickly; it's called wear-out.  Finally if the message keeps changing, consumers get suspicious.

Outstanding article IMO.

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