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Author Topic: Purina gets fancy with pet treats Cats now have another dining option • High-end  (Read 1608 times)

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Offline bijou

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Purina gets fancy with pet treats Cats now have another dining option • High-end
« on: August 27, 2009, 02:33:54 AM »
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Secrecy was a must. Inside Nestlé Purina Petcare headquarters, they used a code name: Project Trident. Plans were afoot to shake up the $17 billion U.S. pet food industry. The goal was a new cat food. Not a meal. Not a treat.

"A game-changer,"

said Vincent Biroscak, senior brand manager for Fancy Feast. "A paradigm-shifter."
A team of 40 at Purina worked 3½ years to develop this new product, shape it, fine-tune it. They spent hundreds of hours on research and design. When a select group of St. Louis area cat owners last year tested the product at home, they were forced to sign nondisclosure agreements.

And then, late last month, the new product quietly began to appear on store shelves nationwide.

Fancy Feast Appetizers for cats. ...



Recession? What recession?
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Offline asdf2231

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Re: Purina gets fancy with pet treats Cats now have another dining option • High-end
« Reply #1 on: August 27, 2009, 01:19:31 PM »
JHC...
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Offline NHSparky

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Re: Purina gets fancy with pet treats Cats now have another dining option • High-end
« Reply #2 on: August 27, 2009, 01:38:08 PM »
AYFKM?  I have two cats.  They get IAMS dry, with a VERY rare can of wet food thrown in.  FF, as I recall, is overpriced junk food for cats, and now they want to charge mini-bar prices for that crap?
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Offline thundley4

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Re: Purina gets fancy with pet treats Cats now have another dining option • High
« Reply #3 on: August 27, 2009, 01:39:54 PM »
Our dog gets "Ol' Roy" brand from Walmart, but it is the chunky moist stuff.  She sometimes gets boiled boneless/skinless chicken breasts.
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Offline bijou

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Re: Purina gets fancy with pet treats Cats now have another dining option • High
« Reply #4 on: August 27, 2009, 01:42:30 PM »
Quote from: NHSparky on August 27, 2009, 01:38:08 PM
AYFKM?  I have two cats.  They get IAMS dry, with a VERY rare can of wet food thrown in.  FF, as I recall, is overpriced junk food for cats, and now they want to charge mini-bar prices for that crap?
That may be why your cats don't look at you with lust in their eyes like this one does to its owner.  :lmao:
« Last Edit: August 27, 2009, 02:06:41 PM by bijou »
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Offline NHSparky

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Re: Purina gets fancy with pet treats Cats now have another dining option • High
« Reply #5 on: August 27, 2009, 01:56:46 PM »
Quote from: bijou on August 27, 2009, 01:42:30 PM
That may be why tour cats don't look at you with lust in their eyes like this one does to its owner.  :lmao:

Wanna bet?  I've got one that will (literally) leap through hoops when I dangle open a can of tuna.  And yes, they each get some.
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“Any man who thinks he can be happy and prosperous by letting the government take care of him better take a closer look at the American Indian.”  -Henry Ford

Offline Flame

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Re: Purina gets fancy with pet treats Cats now have another dining option • High
« Reply #6 on: August 27, 2009, 02:39:35 PM »
Quote from: NHSparky on August 27, 2009, 01:56:46 PM
Wanna bet?  I've got one that will (literally) leap through hoops when I dangle open a can of tuna.  And yes, they each get some.

LOL...open tuna in this house and you are immediately surrounded by 6 furry little bodies, some of which are trying to climb up your leg to get to the yum yums!
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Offline Celtic Rose

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Re: Purina gets fancy with pet treats Cats now have another dining option • High-end
« Reply #7 on: August 27, 2009, 07:26:57 PM »
Quote from: NHSparky on August 27, 2009, 01:38:08 PM
AYFKM?  I have two cats.  They get IAMS dry, with a VERY rare can of wet food thrown in.  FF, as I recall, is overpriced junk food for cats, and now they want to charge mini-bar prices for that crap?

My cat is perfectly happy with dry Iams as well, and my dogs are good with it too.
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