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Move Over Viagra: Electronic 'Pleasure Chips' May Enhance Sex LivesMonday, December 22, 2008news.com.auForget Viagra: scientists are working on an electronic "pleasure chip" that will be able to stimulate pleasure centers in the brain and hardwire humans for sexual enjoyment.The prospect of the chip is emerging from progress in deep brain stimulation, in which tiny shocks from implanted electrodes are given to the brain, The Australian reports.It has already been used to treat symptoms of Parkinson's disease.In recent months, scientists have been focusing on an area of the brain just behind the eyes known as the orbitofrontal cortex.This area is associated with feelings of pleasure derived from eating and sex. A research survey conducted by Morten Kringelbach, senior fellow at Oxford University's department of psychiatry, and reported in the Nature Reviews Neuroscience journal, found the orbitofrontal cortex could be a "new stimulation target" to help people suffering from an inability to experience pleasure from activities such sex and eating.
Such an idea has been frequently suggested by Science Fiction writers for years.We know the brain has pleasure centers, it was just a question of time until we mapped them and determined how to access them directly.