Posted on March 8, 2017 by sundance
Credit Suisse: Starbucks Stock Rating Drops 80 Points After Announcing Opposition to President TrumpCredit Suisse is a stock rating entity which generates a sliding scale for future
stock valuations based on evaluations of brand sentiment. The scale runs from -100 to +100 with zero as a “hold” or “take no position” recommendation.
Prior to their virtue-signaling announcement, Starbucks held a +80 position with Credit Suisse. Today that rating dropped to ZERO as analysts announced the latest brand rating against the back drop of significant drops in sales.
(Via CNBC) –Starbucks’ refugee hiring program to counter Trump
is hurting brand and sales–
The backlash from some consumers about Starbucks‘ decision to eventually hire 10,000 refugees worldwide could negatively impact sales in the near term, according to analysts at Credit Suisse, who reiterated a hold rating on the coffee seller.
“
Our work shows a sudden drop in brand sentiment following announcement of the refugee hiring initiative on Jan. 29th, to flattish from a run-rate of ~+80 (on an index of -100 to +100). Net sentiment has since recovered, but has seen significant volatility in recent weeks,” equity analyst Jason West wrote in a research note.
https://theconservativetreehouse.com/2017/03/08/credit-suisse-starbucks-stock-rating-drops-80-after-announcing-opposition-to-president-trump/
