Yellow journalism. 
Maybe
Lavender Journalism would be more appropriate to this situation.
BTW, this AM I looked at that part of Indiana on Google Maps. Walkerton is about 25 miles SW of central South Bend, by a fairly direct artery street and state highway. And the TV station is some 4 miles NE of central South Bend, increasing the distance from Walkerton. Between speed limit zones, stoplights & stop signs, and traffic, Walkerton is probably over an hour's drive away. 29 miles could be done in half an hour on an Interstate at a low traffic time, but trying to get from the TV station in NE South Bend to Walkerton in half an hour by the ironically-named (in this situation)
Liberty Highway would result either in a speeding ticket or a pilot's license.