Looks like at least for this new Bond movie that the world famous Vodka Martini is going to be replaced by beer.
http://movies.msn.com/movies/article.aspx?news=763934&affid=100055Daniel Craig defends Heineken as 007's new drink
Oct. 3, 2012, 9:00 AM EST
WENN
Daniel Craig has defended the Heineken product placement in "Skyfall," crediting the beer company with helping to finance the new James Bond movie. I call BS on the reasons given but I don't make the movies.
Fans and critics alike were upset when producers announced 007 would be swapping his signature martinis for lager, claiming a sacred tradition had been broken. However, Craig insists the latest blockbuster could not have been made without the funds generated by the marketing deal with the Dutch brand.
He tells Vanity Fair magazine, "A movie like this costs $118 million to make -- it's the nature of it, the size of the movie. And it costs another $200 million to sell it. So the $200 million has to come from somewhere. Product placement, whichever way you look at it, whether you like it or you think it's disgusting or whatever, it's what it is. Heineken gave us a ton of money for there to be Heineken in a shot in a bar ... Without them, the movie couldn't get sold."